Privacy Policy
Last updated: March 6, 2026
The Well Vetted (“we,” “us,” or “our”) operates thewellvetted.com. This page explains what data we collect, why we collect it, and how we protect it.
Information We Collect
Analytics data. We use Google Analytics 4 (GA4) and Vercel Analytics to understand how visitors use our site. This includes pages visited, time on page, scroll depth, device type, and approximate location (country/region). We do not collect names, email addresses, or other personally identifiable information through analytics.
Cookies. We use cookies for analytics and to remember your cookie consent preference. You can decline analytics cookies via our cookie banner. Essential cookies (like your consent preference) are stored in your browser’s localStorage.
Affiliate click data. When you click a “Check Price” or similar affiliate link, we record the product clicked, the page you clicked from, and a timestamp. This is used to improve our recommendations and track which products are most helpful. We do not record personally identifiable information with these clicks.
How We Use Your Information
- To understand which content is most useful and improve our coverage
- To measure site performance (page load times, errors)
- To identify which products readers are most interested in
- To comply with affiliate program reporting requirements
Third-Party Services
We use the following third-party services that may collect data:
- Google Analytics 4 for web analytics. See Google’s Privacy Policy.
- Vercel Analytics for performance monitoring. See Vercel’s Privacy Policy.
- Amazon Associates (affiliate program). When you click an Amazon link, Amazon’s own privacy policy applies.
- impact.com for affiliate tracking on select brands. See impact.com’s Privacy Policy.
Cookie Consent (EU/EEA)
If you are located in the European Union or European Economic Area, analytics cookies are disabled by default until you provide consent via our cookie banner. We implement Google Consent Mode v2 to ensure compliance.
Data Retention
Analytics data is retained for 14 months in Google Analytics (the default). Our internal page view data is retained for 90 days and then automatically deleted. Affiliate click data is retained for as long as needed to fulfill reporting requirements.
Your Rights
You can:
- Decline analytics cookies via our cookie banner
- Add
?notrackto any URL to opt out of our internal tracking - Use your browser’s privacy settings to block cookies
- Request deletion of any data we hold about you by contacting us
Children’s Privacy
Our site is not directed at children under 13. We do not knowingly collect information from children.
Changes to This Policy
We may update this policy from time to time. Changes will be posted on this page with an updated “Last updated” date.
Contact
Questions about this privacy policy? Email us at privacy@thewellvetted.com.